We are using Kissmetrics, but we are thinking of moving away from it. We have found the segmentation tools a little difficult since the query logic (if, and, or etc.) can be limited. We are considering moving to Segment.io with a backing database and just writing out our own queries. On the one hand, it is a backwards step since it requires engineers to write queries for the business team; on the other hand, there is a lot more flexibility and we are not fighting the constraints.
Co-founder & CEO - Qwilr
Kissmetrics is more detailed than Google Analytics; it allows you to track people instead of just sessions.
Co-founder - Matchnode
Kissmetrics is okay--we don’t use it a lot.
Co-founder & CEO - DocSend
There's a lot of value in Google Analytics when you’re looking at data from a high level. We’ve tried Kissmetrics and Mixpanel but weren’t thrilled with them. The accuracy of the data when it came to event tracking wasn’t very good. Mixpanel was real time, but Kissmetrics had a pretty significant delay with data reporting and live transactions, so we moved back to just using Google Analytics.
Co-founder & CEO - PlushCare
Kissmetrics has a good API. It does not allow us to attach metadata to events, only to people, so we had to come up with some workarounds. It is working fine overall.
Founder - ZipBooks
Kissmetrics gives very helpful funnel reports. We tag important events and learn everyday how many people are getting to those events. We’ll see where people are dropping off and where they’re coming from. It’s pretty robust. You’ll see what budgets get put in, what cities get clicked, what airport they are searching from and referral sources. It could be more user friendly. Kissmetrics is good to see things in the aggregate but hard to identify one person and see their experience through the funnel.
Co-founder & CEO - WhereFor
We are in the early stages of using Kissmetrics and it’s been great; it gives granularities on a customer on the funnel level that we need, and their site interaction is amazing.
Co-founder & CEO - Doughbies
Kissmetrics is not very good. It’s complicated to use, and very difficult to set up. It’s also quite slow at times, and doesn’t always work properly.
Founder & CEO - Shortcut Labs
We used to use Kissmetrics, but moved away from them because we weren’t using them in a way that got the most value. We now do everything via a homegrown, in-house solution.
VP of Product Development - RescueTime
We used Kissmetrics a few years ago, and we didn’t get much value out of it. But this was probably more of a function of our maturity and readiness at the time than an issue with the product. I wouldn’t move forward with using them again until we’re so big, we’re falling over, and need a bigger system.
Co-founder - BuzzStream
For certain person-tracking analytics, we use Kissmetrics, which makes cohort analysis and funnel tracking easy and out-of-the-box.
Founder - Qbox
We looked at Mixpanel and Kissmetrics, but the problem is they’re too simplistic for what we need. They’re really focused on funnel analysis, which lends itself beautifully to ecommerce product page funnels. But our conversion funnels are a lot more complex. We’re more interested in the event path of a user; there isn’t just one event, like a purchase, that we’re optimizing for. A lot of these tools are not designed for platform and marketplace businesses like ours; they’re for businesses with simpler user behavioral analysis needs.
Co-founder - Kinnek
We were on Kissmetrics for a while, but we switched to Mixpanel when we ran into an issue Kissmetrics couldn’t fix, but Mixpanel could. I actually like Kissmetrics quite a bit, with their live view and people stuff. And for the price, I liked Kissmetrics more. But in the end, we had to switch because Mixpanel could solve our problem for us. There are definitely advantages to each platform.
Founder & CMO - Cloze
We’ve been with Kissmetrics since the early days, though recently our newly formed BI team has added other tools (Mode and Sense) to the mix as well. Running advanced reports with Kissmetrics isn't always super-intuitive, but it has served us quite well in the marketing dept over the years.
VP of Marketing - Unbounce
Kissmetrics helps in understanding our funnel, who’s using what, and seeing which features and workflows are most popular. It gives us what we need, but I don’t think we’re using it at full capacity. We’re mostly using it to track our funnel, for example, for seeing who signed up in a given period, and how many of those people became customers.
Founder - Brightpod
We're currently using Google Analytics, and we've been considering adding Kissmetrics, but their price is a little prohibitive and I can’t pay for it just yet. I think what will help me once I move to Kissmetrics is being able to identify specific users and how each person is behaving.
Founder & CEO - EventBrowse.com
We’re still not using a BI/analytics tool because a lot of our data is still straightforward and easy to track. As we evolve, I would probably use Kissmetrics--I’ve used it in the past and really liked it. Once you get over the initial setup, which 80% of people don't do, it’s a really powerful tool.
Founding Partner, Chief Product Officer - Reboot
I'm very into analytics. I don’t think those enterprise tools get to the bottom of what you need to know. For an early-stage company, Mixpanel and Kissmetrics are useful and not so expensive, but we built our own custom reporting system, and I would advocate that everyone do that because building a foundational layer of data is as important as anything you'll do in the early stage. Relying on a third party to give you that information is equivalent to relying on a third party for understanding your business better than you do. Mixpanel and Kissmetrics are both focused around events/funnels and optimizing the way traffic moves through your site. They're more robust than Google Analytics in terms of building funnels in real time and understanding how traffic is running through your site. But if you're trying to figure out the lifetime value of different cohorts of customers, or trying to understand individuals and various segments of people, they fall short. All of those big enterprise tools are the same.
Co-founder & COO - TeePublic
Together with Amplitude, Kissmetrics gives us basic usage metrics, which is good information for the middle of the funnel.
Co-founder & CEO - Segment
4%Stacklist Startups Are Using Kissmetrics
Most customers are larger Seed or smaller Series A startups--large enough to need an analytics tool beyond Google Analytics, but small enough that they don’t yet need hyper-specific data.
Kissmetrics has four pricing plans: Starter costs $200 per month; Basic for $700 a month; Professional for $2,000 a month; and Enterprise that requires a custom quote. Each plan increases the number of events you can track with Kissmetrics. And, if you decide to commit to a full year of Kissmetrics, you receive two months of that year free.
Visit the website: https://kissmetrics.com/